To breakthrough into the music industry, it is essential to have a professional online image. Even with the popularity of Facebook, your web site is still the most crucial connection you can have with your current and future fan-base. One of the most common questions I am asked is “How do I get a professional music web site set up quickly and easily?”
Before I became a recording artist and label owner, I managed a Web design team of 50 people in the world’s largest Internet company. I saw how you can spend thousands on building a web site, but there is a much simpler way at a fraction of the cost.
Six Steps to Creating a Web Site for under $100
STEP 1: BUY A DOMAIN NAME
Register your domain name. I recommend BlueHost as they offer a free domain when you take a hosting package with them (see Step 2). If your artist or band name is taken, consider adding “music” to the end of it (e.g. riversmusic.com). It’s tried and tested by many artists and most importantly you become easy to find on Google. Also consider “.music” domains although these will be more expensive to buy. Remember to budget for the annual renewal cost each year for your domain name but it’s less than under $10 / £10 per year, so a valuable investment for next to nothing.
STEP 2: GET HOSTING
Register an account with a web hosting company. In a previous life, I ran a division of 70 people who created web sites and set up servers. I’ve tried pretty much all of them over the last twenty years and my hosting company of choice is BlueHost. Good value, reliable, great support and amazing tools.
STEP 3: CHOOSE A WEB SITE
(A) QUICK N’ EASY ROUTE – WIX
(B) FLEXIBLE ROUTE – WORDPRESS
I love WordPress as anyone can use it and it does not require any real technical knowledge to get going (creating web pages is like writing in a word processor). WordPress is called a “CMS” which stands for Content Management System.
Install WordPress in your Bluehost account. WordPress is by far the easiest way to set up and managed a web site (and blog), without having to rely on a designer or best friend. In your Bluehost control panel, use the “one-click” install – it really is that simple. As you get more adventurous, you can grow your WordPress site by adding Plug-ins which bolt-on to your web site. There are thousands of them, many of which are free. For the musicians, you could added anything form a music and video players to gig listings database, mailing list tools, a media gallery, and even a comprehensive music and merchandise store to make money directly form your web site.
STEP 4: BUY YOUR MUSIC THEME
If you go with WordPress, you’ll need to also choose a “music theme”. A theme is a web site template designed for WordPress which gives you a ready-made website-in-a-box. In many case you just add you logo, add your own text and your ready to launch. You can completely customise the site – including font and colour schemes, but you can have a basic web site up and running in an afternoon.
I recommend choosing a professionally designed Music WordPress theme at ThemeForest (type in “music” in the search box to discover over 650 themes!). What I like about ThemeForest is the support – you get to ask the creator of the site template questions and most are very supporticve and helpful. I’ve used a ton of theme for my music web site and have been really impressed.
You can get free WordPress themes, but I have found it pays to get a professional template. It enhances your brand and you do get what you pay for. The one-off cost for a good theme is typically between $30 and $60. Most music themes have built-in audio players, gig calendars, photo galleries, soundcloud plug-ins, social media integration (facebook, twitter etc), biography and discography page templates – all of which can be turned on or off depending on your needs. Some even have a built-in shop to sell your downloads and merchandise (with 100% of sales going to you). They also look amazing, using the latest web code.
IMPORTANT: MAKE IT MOBILE FRIENDLY
It blew me away when I leant that more people now access the internet on a mobile device than a computer. Make sure you buy a music theme that is “Responsive”. This means that it can be viewed on any screen from an iPhone / Android right up to a huge monitor. Don’t underestimate the importance of this… Google are now penalizing web sites that are not “mobile friendly” which means your site will slip down the Google ranks. Fall off page one on Google, and it’s almost as if you don’t exist! (I’ll cover more about search engines in future post).
STEP 5: ADD MUSIC THEME
Add your purchased music theme. (In WordPress, go to Appearance / Themes / Add New / Upload Theme)
STEP 6: CUSTOMISE YOUR SITE
Add your own text, images, links and logo (if you don’t have one, I recommend 99Designs – it’s amazing. You get multiple professional designers all creating a logo based on your vision. You then pick and only pay for your favourite).
You are now ready to unleash your web site to the world!
Music Theme: $0 to 40 (one-off cost)
TOTAL COST: $57 to 97
Good luck! When you have your web site up and running, post a link to it on my Facebook page to celebrate it’s launch.
Do you have any other music web site tips? Join the conversation below.